You are one card in a wall
Searchers filter by insurance, specialty, and price, and every profile has the same layout. You compete on a photo and two sentences. In crowded cities, some therapists get nothing from it.
Beyond Psychology Today: a client source you own
For most therapists, a Psychology Today profile is worth the roughly $30 a month. Keep it. The problem is depending on it. Every person who finds you there sees dozens of other therapists on the same page, and the day you stop paying, you disappear.
Psychology TodayUs
Monthly cost $30Per profile, shared page $995Everything, no setup fee
You own the content ✕ ✓
A page for every specialty ✕ ✓
SEO work included ✕ ✓
AI search work ~ ✓
Month to month ✓ ✓
One practice per area ✕ ✓
✓ yes ~ partly or costs extra ✕ no. Details and sources below.
When Psychology Today is the right choice
- You are new and need inquiries now, while a website builds up.
- You are in a smaller market where the directory is not crowded.
- You want a low-cost second channel next to your own site.
If that is you, stay. We would rather tell you now than sell you something you do not need.
Where growing practices hit limits
You are renting
The listing builds Psychology Today's rankings, not yours. Nothing compounds. Stop paying, and the inquiries stop the same day.
AI can cite the directory, not you
When someone asks an AI tool for a therapist, it may point to directory pages. A practice with its own clear specialty pages and business details gives AI tools something to recommend by name.
Psychology Today vs The Therapist SEO Company
Side by side, as of October 2026. Sources are listed at the bottom of this page.
| Feature | Psychology Today | The Therapist SEO Company |
|---|---|---|
| Price | About $30/month for a profile. | $995/month flat. No setup fee. |
| What you build | A profile on their site. Nothing transfers if you stop. | You own the site, the domain, and every page we write. |
| Competition on the page | Dozens of therapists, side by side. | Your site, your practice only. |
| Search work | None. Their site ranks, not yours. | Included: local SEO, Google Business Profile, specialty and location pages, content, monthly reporting. |
| AI search | AI may cite the directory page. | Included: AI-readable markup, consistent listings, crawler access, monthly AI mention checks. |
| Exclusivity | Anyone can list. | One practice per service area. Your competitor cannot hire us. |
How switching works
- Keep your Psychology Today profile. It is cheap and it still works.
- Stop linking to it from your website. Send your own visitors to your own booking page.
- We build the site and pages that win the searches the directory is winning now.
- Watch your tracked inquiries shift from the directory to your own site in your monthly report.
Questions about leaving Psychology Today
Should I cancel Psychology Today?
Not at first. Keep it while your own site grows. Once your site is bringing in steady inquiries, you can decide whether the profile still earns its keep.
Why not just rely on the directory?
Because you do not own it. The directory decides how you show up, who shows up next to you, and what it costs. Your own site and Google Business Profile are assets that keep working and keep growing.
How fast does my own site start bringing in clients?
Months, not weeks, and how many depends on your area, so we never promise a timeline or a number of inquiries. The free report shows where you are starting from.
Sources
Competitor details change. We checked these in October 2026. If something here is out of date, email hello@thetherapistseocompany.com and we will fix it.
We are a competitor, so read this with that in mind.
Other comparisons
See where your current site stands
Run our free Practice Visibility Report on the site you have now. In about a minute you get a score and a plain-English fix list, whoever you end up hiring.